Young women don’t trust Donald Trump, so his campaign has doubled down — or maybe tripled down — on reaching out to young, mostly white men.
In recent weeks, Trump has met with right-wing creators such as Jake Paul and Andrew Schulz who have a lot of young male fans. He’s also latched onto issues that he thinks young men like, such as supporting cryptocurrency and vaping.
This is a microcosm of his strategy more broadly: to redouble his efforts on his base, of whom men comprise the majority.
Trump is either incapable or unwilling to expand his coalition.
Trump is either incapable or unwilling to expand his coalition, likely because his politics (and character) are simply too off-putting.
But it’s a precarious strategy considering the groups he’s targeting are already low-propensity voters — made even more precarious by the fact that he’s not exactly giving them a clear reason to turn out.
Trump issues a lot of unhinged warnings about a post-apocalyptic future if Vice President Kamala Harris wins the election and offers somewhat confused support for niche (and scammy) issues like crypto. But when you compare that with the very real motivator of abortion rights for young women, I’d venture to guess that Trump’s strategy has a low likelihood of success.
Brian Tyler Cohen
Brian Tyler Cohen is a political commentator, podcast host and MSNBC contributor. He hosts one of the biggest progressive channels on YouTube, with over 2 million subscribers. 
