With the first round of primaries less than a month away, emotions are running high in the 2016 presidential race. A new NBC News|SurveyMonkey online poll found that Republicans and Democrats dislike each other, but the intensity of hostile feelings toward the opposition varies among those supporting different candidates.
While fans of establishment favorites like Marco Rubio and Hillary Clinton certainly do not like the other party, those supporting “outsider” contenders—like Bernie Sanders, Ben Carson, Ted Cruz, and Donald Trump—deeply loathe their partisan counterparts. These findings suggest grim prospects for political compromise in 2016 and possibly beyond
To explore these issues, we looked at how people answered a question called a “feeling thermometer.” These thermometers, which have been used by political scientists since the 1970s, ask people to rate political groups and public figures on a scale to get a sense of how positively or negatively they feel toward each. A response at the lower end of the scale indicates that the person very much dislikes the group or figure, and a response at the upper end indicates that the person very much likes that group or figure. A score at the halfway mark means that the person feels neither positively or negatively (that is, neutral).
While pollsters traditionally focus on the horse race among the candidates, employing a feeling thermometer is important because the responses reveal additional insights about the opinions of the survey takers. In particular, the responses allow us to get a bigger-picture understanding of how people think about politics, particularly when respondents rate things like the Democratic and Republican parties. Knowing how intensely people like or dislike the parties can tell us a lot about how motivated they are to participate in politics, have productive discussions with political rivals and reach compromises on important issues.
Feeling thermometers give us a sense of how people feel about the parties generally, but they can also show us how feelings change over the course of the election year in response to particular events. As the election draws nearer, these feelings are likely to intensify.
As part of our 2016 weekly election tracking online, NBC News and SurveyMonkey will be tracking feeling thermometer scores for the Democratic and Republican parties. Our first poll using these measures occurred from December 28, 2015 to January 3, 2016. In this survey, we asked nearly 3,200 registered voters to rate the Democratic and Republican parties on feeling thermometers with values ranging from from 0 (really cold, suggesting intense dislike) to 10 (really warm, suggesting strong support).
RELATED: Poll: Clinton maintains lead over Sanders heading into primaries
To summarize the intensity of these feelings, we grouped together Democrats and Republicans who said they “loved” their own party (that is, respondents who gave ratings of 8 or higher) versus those who said they “hated” the other party (giving ratings of 2 or below). Democrats and Republicans differ considerably in the amount that they like their own side. As the chart below reveals, 55% of Democrats reported loving their own party, but a much smaller percentage of Republicans—a mere 39%—said they felt the same level of affection toward their party. Republicans are clearly more dissatisfied with their own party than Democrats—a fact that may contribute to support that polls reveal for “outsider” candidates such as Carson, Cruz, or Trump.









