West Virginia Sen. Joe Manchin premiered a new ad on Thursday’s Morning Joe, firing back against National Rifle Association attack ads and calling on West Virginians to demand change from the NRA itself.
“West Virginia, you know me, I haven’t changed and you know I have always fought for our gun rights,” the Democrat says in the ad. “I believe we can protect the Second Amendment and make our community safer.”
On Monday, Manchin unveiled plans to match the NRA by pulling from his re-election war chest to bankroll a counter-attack ad buy—an unusual move for a just-reelected senator. In the ad he tells West Virginians, 75% of whom support background checks according to a recent poll, that he doesn’t walk in “lockstep” with the NRA or any special interests. He ends the ad by asking voters to “Call the NRA and tell them to support criminal background checks.”
Manchin, an NRA “A-rated” Democrat, was one of the architects of a bipartisan bill that would have tightened background checks on gun sales. The legislation failed a narrow Senate vote back in April, and Manchin has since been a target of a $100,000 campaign led by the NRA to cast the Democrat from a gun-friendly state as a traitor.
“They’re trying to say Joe Manchin’s changed but I haven’t changed,” Manchin said on Thursday’s Morning Joe. “The leadership of the NRA in Washington has changed. In 1999, background checks were good. You know what, I haven’t changed. Four million NRA members haven’t changed, I think, but the leadership has changed.”








