Gov. Ron DeSantis brought his Republican presidential campaign to Nevada on Saturday, where he told a group of local voters that the party has “developed a culture of losing“ that he hopes to change. The Floridian, of course, didn’t explicitly say that Donald Trump was a part of this culture, but that was the obvious subtext: DeSantis wants GOP voters to steer clear of candidates who’ve already lost.
A day earlier, NBC News ran an interesting report on a “canvassing boot camp” organized by the pro-DeSantis super PAC Never Back Down. The idea is to prepare canvassers who support the governor to go door-to-door with a carefully crafted message about the candidate and the race for the Republican nomination.
The fact that such a process exists was not especially surprising. Top-tier presidential campaigns, especially those flush with cash and with a sizable base of motivated supporters, routinely train and organize door-knockers, preparing them on what to say, how to say it, what they’re likely to hear, and so on. It’s a standard part of a modern operation.
What struck me as especially notable, however, is what Team DeSantis is training activists to say about the GOP frontrunner.
The presentation contains additional criticism of Trump for not completing the border wall, reducing the national debt or “draining the swamp.” It also cites Trump-backed candidates being “annihilated in swing Senate and Congressional seats by Biden aligned candidates in 2022, even though Biden was terrifically unpopular.” (DeSantis also backed many of those candidates.) “Ron DeSantis is a tough, smart and proven campaigner,” the slide deck reads. “Trump is an unfocused, undisciplined candidate who will lose to Joe Biden, again.”
“Again.”
I’ve long wondered what the DeSantis operation would say about the 2020 presidential race, because the answer has never been altogether obvious.








