Talk of Republican reinvention began almost immediately after President Obama was re-elected. In the nearly three months since, conservatives in and out of office have spoken of soul-searching and ideological introspection, and a number of party leaders have begun to present their visions for a more competitive GOP. Louisiana governor Bobby Jindal, for instance, spoke Friday about seven things he thinks conservatives should change about themselves–the highlight being number 4: “We must stop being the stupid party.”
“It’s time for a new Republican party that talks like adults,” said Jindal. “It’s time for us to articulate our plans and visions for America in real terms. We had a number of Republicans damage the brand this year with offensive and bizarre comments. We’ve had enough of that.”
Rep. Paul Ryan shared a similar message Saturday in his speech at the National Review Institute Summit: “We can’t get rattled. We won’t play the villain in [Obama’s] morality plays. We have to stay united. We have to show that—if given the chance—we can govern. We have better ideas.”
New York Times columnist David Brooks, however, is not wholly convinced that the rhetoric will translate to real change. “In his speech…Jindal spanked his party for its stale clichés but then repeated the same Republican themes that have earned his party its 33% approval ratings: Government bad. Entrepreneurs good,” wrote Brooks in an op-ed Tuesday. “In this reinvention process, Republicans seem to have spent no time talking to people who didn’t already vote for them.”
Brooks argues that the GOP narrative of perpetual government encroachment is too deeply embedded in the psyches of conservatives–particularly those in the South and Rural West–for any reinvention to occur. “It’s probably futile to try to change current Republicans,” he writes, advocating instead for a “second” wing of the GOP which is less hostile to all forms of government.
From where and which constituencies this second wing will arise, Brooks doesn’t say, but ideologically it “wouldn’t be based on the Encroachment Story…It would be filled with people who recoiled at President Obama’s second Inaugural Address because of its excessive faith in centralized power, but who don’t share the absolute antigovernment story of the current G.O.P.”
A new story will require new storytellers–especially when the old story has been peddled for so long by what fellow journalist David Frum has called the “conservative entertainment complex.” Outlets like Fox News and Rush Limbaugh still hold influence on a great number of conservatives and their elected leaders.








