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What’s ahead for Messi–and for global media?

This week the aristocrats of global football convened in Zurich to name Lionel Messi the world’s best soccer player for the fourth year in a row.

FC Barcelona's Argentinian striker Lionel Messi poses with the trophy after being awarded the FIFA Men's World Player of the Year during the FIFA Ballon d'Or Gala 2012 held at the Kongresshaus in Zurich, Switzerland, Monday,  Jan 7, 2013. Messi was...
FC Barcelona's Argentinian striker Lionel Messi poses with the trophy after being awarded the FIFA Men's World Player of the Year during the FIFA Ballon d'Or…ASSOCIATED PRESS

Max Lockie