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Ted Cruz embraces unexpected label: Obamacare customer

Ted Cruz does not want your family to have "Obamacare" benefits. Ted Cruz does, however, want "Obamacare" benefits for his own family.

Sen. Ted Cruz (R-TX) delivers remarks announcing his candidacy for the Republican nomination to run for US president March 23, 2015, inside the Vine Center at Liberty University, in Lynchburg, Va. (Photo by Paul J. Richards/AFP/Getty)
Sen. Ted Cruz (R-TX) delivers remarks announcing his candidacy for the Republican nomination to run for US president March 23, 2015, inside the Vine Center at Liberty University, in Lynchburg, Va.AFP – Getty Images

Steve Benen is a producer for "The Rachel Maddow Show," the editor of MaddowBlog and an MS NOW political contributor. He's also the bestselling author of "Ministry of Truth: Democracy, Reality, and the Republicans' War on the Recent Past."