Democrats have been accused — in many instances, fairly — of having an overly complex message. The party, often eager to satisfy a variety of constituencies, and focused on substantive details, tends not to come up with governing ideas that fit neatly into a tweet.
But as Republican-appointed justices on the Supreme Court prepare to overturn Roe v. Wade, the Democratic message has become much simpler.
Yesterday afternoon, for example, a Republican filibuster in the Senate blocked the Women’s Health Protection Act, which was designed to codify existing abortion rights in federal law. Soon after, Senate Majority Leader Chuck Schumer spoke to reporters on Capitol Hill and delivered his party’s message:
“Vote. Elect more pro-choice Democrats if you want to see a woman have control over her own body. Elect more pro-choice Democrats if you want to protect a woman’s freedom and right to choose. Elect more MAGA Republicans if you want to see a nationwide ban on abortion, if you want to see doctors and women arrested. If you want to see no exceptions for rape or incest.”
The New York Democrat said he and his party “are going to continue to highlight this issue relentlessly,” at which point he largely repeated what he’d just said.
As Schumer spoke, the White House issued a written statement from President Joe Biden responding to the Senate vote on the Women’s Health Protection Act, and the message was the same.
“To protect the right to choose, voters need to elect more pro-choice senators this November, and return a pro-choice majority to the House,” the president’s statement read. “If they do, Congress can pass this bill in January, and put it on my desk, so I can sign it into law.”
It was against this backdrop that the Democratic Senatorial Campaign Committee (DSCC) launched its first ad on the issue, which began appearing yesterday on MSNBC’s website.








