In the wake of their 2012 election defeats, the Republican Party hasn’t been willing to change much, but GOP officials have at least been willing to acknowledge their demographic problem. The party’s core group of supporters is old, right-wing, and white, which isn’t a recipe for success in a modern, increasingly diverse nation.
Whatever their other faults, Republican leaders realize the current trends are unsustainable for them, and at least rhetorically, seem eager to bring in new supporters. With that in mind, Reince Priebus traveled to Atlanta yesterday to do some outreach.
During a stop in Atlanta to talk with black voters Thursday, Priebus said the answer is more about framing than about substance.
“I think freedom and liberty is a fresh idea,” he said after a closed-door session with about two dozen black business and civic leaders. “I think it’s always a revolutionary idea. I don’t think there’s anything we need to fix as far as our principles and our policies.” […]
The priority, Priebus said, will be investing time in the African-American community. “I don’t think you can show up a few months before the election,” he said.
What’s wrong with this? Nothing, really. I’m not convinced repackaging a stale and ineffective Republican agenda can be sold as “fresh,” but I think it’s entirely worthwhile for the RNC chairman to reach out to African Americans, listen to concerns from the community, and make a meaningful investment that doesn’t start “a few months before the election.”
In fact, it’s worth noting that we’ve seen this before. In 2005, as part of a similar outreach effort, then-RNC Chairman Ken Mehlman gave a terrific speech at an NAACP convention, in which he conceded that the Republican Party made a conscious decision not to “reach out” to black voters, instead choosing to “benefit politically from racial polarization.” Mehlman admitted that his party was “wrong.”
Five years later, then-RNC Chairman Michael Steele conceded his party was wrong to pursue a deliberately racially-divisive “Southern Strategy” for four decades, but he hoped Republicans would start to put things right going forward.
And now Priebus wants to undo some of the damage, too. But in his case, there’s a catch.









