Former Secretary of Defense Mark Esper has called his old boss, Donald Trump, a threat to democracy and declared he will not vote for him in November.
So, it seemed natural for TV host Bill Maher to ask him in a recent interview if he would vote for President Joe Biden.
“I’m not there yet,” Esper replied.
It’s the kind of moment that might cause a hardcore Democrat to throw something at the TV. After all, if you believe Trump is a threat to democracy, it should seem like a no-brainer to say that you would vote for the candidate who has the best chance to defeat him. But as a Republican consultant, I can assure you it’s never that simple.
It’s important not to think of a former Trump voter as a pro-Biden supporter.
People are very committed to their partisan identities and find it hard to admit they made a mistake, especially about something as important as a presidential choice. Which is why it’s important not to think of a former Trump voter as a pro-Biden supporter.
In 2020, I was a senior adviser to The Lincoln Project, focusing on the coalition of Republicans and independents for Biden. The goal was to sway about 5% of Republicans who voted for Trump in 2016 to switch to Biden by having other Republicans deliver the message.








