A pro-Donald Trump super PAC is planning an extensive support operation for the GOP front-runner — whether he likes it or not.
Great America PAC, founded by Jewelry Exchange CEO William Doddridge and former Tea Party Express chairwoman Amy Kremer, is going on the air in Wisconsin this weekend with a positive ad aimed at female voters. It features a mother standing in her kitchen touting Trump’s national security bona-fides.
“Trump has acknowledged its going to have to be all hands on deck when he wins the nomination. We believe we’ll be endorsed and ready to go when he is the nominee,” Benton said. “We’re getting things ready to go…so when Trump’s ready to flip the switch, we’re ready to go and there’s no curve to ramp up.”
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The group is at work on many of the traditional activities that super PACs have taken over in recent cycles since their creation six years ago. The group is planning to air positive ads highlighting Trump’s strengths and casting him as a “unifier” in upcoming primary states. They are primarily focusing on the Atlantic coastal primaries — New York, Rhode Island, Maryland, Delaware and Pennsylvania. While they’re mostly focused on pushing a positive message, Benton said the super PAC is not opposed to airing contrast ads “where appropriate,” though they won’t be “dark and sinister” attack ads aimed directly at Trump’s opponents.
In addition to advertising, Great America PAC is building a data program to help identify and target potential Trump supporters, as well as volunteers for his campaign, working to build a small-dollar donor base to support Trump, reaching out to big-dollar donors, setting up their own finance committee and helping to “supplement the delegate process” to make sure Trump locks down as many committed delegates as he can.
Benton said the group already has a few big-dollar donors lined up, one of which will be revealed in their next FEC report. At least one is a major GOP donor “I believe you will recognize.”
Benton said Great America PAC hasn’t done any internal polling yet, but the public polls were enough to make them feel Trump “needed a little help pushing back” on the negative attacks.
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“We do think Trump could use a little wind at his back right now. They’ve done a tremendous job so far, but right now it’s Trump against the world,” he said, noting Trump’s getting attacked by both Democrats and Republicans.









