With just three weeks remaining in this year’s health care enrollment season, the Obama administration is touting another surge in signups—nearly a million last month—and racing to recruit 2 million more by March 31.
In an issue brief released Tuesday afternoon, federal health officials reported that 4.2 million people have found private health coverage through the new insurance exchanges since they opened for business last October. The total number of enrollees jumped by 29% during February, as 943,000 people signed up through state- and federally-facilitated exchanges. The February figure fell short of January’s 1.1 million, mainly because February was shorter and the January total included some late-December enrollments.
In a Tuesday-afternoon conference call, reporters pressed the administration on whether it still expects to reach the 6 million mark by March 31, as the Congressional Budget Office has predicted. Officials would say only that enrollment is on “the right trajectory,” but 6 million is still conceivable.
As the report notes, “Action-forcing events—such as the end date of an open enrollment period or the start date for benefits—often result in a spike in enrollment activity.” The number of enrollees more than doubled during December (from 364,700 to just over 1 million), as the deadline approached for coverage that would kick in at the beginning of 2014.
Besides being the last day to buy coverage for 2014, March 31 is the last day uninsured people can avoid 2014 tax penalties for going without health coverage. This year’s penalty is $95 or 1% of one’s income (whichever is larger), but the threat could help motivate young adults, who are more likely than older folks to act at the last minute.
Who, exactly, is buying all these insurance plans?
As a group, the first 4.2 million enrollees are older than health experts had hoped. Ideally, 40% would be 18 to 34 years old—a group whose good health helps to keep rates down for everyone. So far, only 25% of the newcomers belong to that group, but the proportion is rising from month to month. The new report notes that young adults make up 27% of January-February enrollees, versus 24% of those who signed up during October, November and December.









