DENVER, Colo. — Latino activists and immigration reform advocates knew going into the midterms that 2014 wasn’t the ideal election to punish Republicans for killing a path to citizenship for undocumented immigrants. The House was largely insulated from any serious challenge, few Senate races up for grabs had significant Latino voting populations, and turnout in off years tends to draw older, white, conservative voters. Even by that standard, however, Tuesday night was rough.
%22Gardner%20did%20a%20much%20better%20job%20confusing%20the%20community%2C%20but%20the%20reality%20is%20Udall%20did%20not%20embrace%20the%20issue.%22′
Nationally, Democrats won 64% of Latino voters, according to exit polls — exactly halfway between their 60% level in 2010 and 68% in 2012. The numbers suggest the GOP still has major hurdles with one of the fastest-growing voting blocs in the nation, an issue that will loom large in 2016. Republican pollsters preemptively warned the party earlier this week not to get too excited by their gains on Tuesday given these broader problems.
The state performances were less encouraging for Democrats, however, and hinted at a possible way forward for Republicans. Latino activists spent months in Colorado organizing voters on behalf of Democratic Senator Mark Udall, a strong supporter of a path to citizenship for undocumented immigrants, against Republican Cory Gardner, who had voted to defund the president’s program protecting DREAMers and opposed the Senate’s bipartisan bill. Colorado’s growing Latino population had made it a symbol of Democrats’ bright demographic future, and Obama won the state twice with their strong backing.
When the returns came in, however, Gardner won the race handily. Not only that, exit polls showed him tying Udall with Latino voters. It’s worth taking those numbers with a grain of salt, as an election eve poll by pollster Latino Decisions showed Udall up by a wide margin. Nonetheless, activists on the ground warned before the election and complained after the ballots came in that Gardner showed surprising strength in the community.
RELATED: Cory Gardner defeats Mark Udall in critical Colorado Senate race
What was Gardner’s secret? Unlike previous Colorado GOP candidates, he tacked to the center on immigration rhetorically and sold himself as an ally of the reform movement, to the fury of Latino groups trying to defeat him. In the final weeks of the race, he broke with his party to oppose a House bill to deport DREAMers. At the same time, he avoided any concrete position on legal status for undocumented immigrants that might outrage conservatives.
Latino leaders were upset that Udall didn’t run ads focused on immigration, allowing Gardner’s makeover to go relatively unchallenged.
“Gardner did a much better job confusing the community, but the reality is Udall did not embrace the issue,” Ben Monterroso, executive director of Mi Famillia Vota, told msnbc. “For what reason, I don’t know.”
%22We%20believe%20when%20we%20show%20up%2C%20when%20we%20listen%20…%20we%E2%80%99re%20going%20to%20make%20gains%20in%20that%20community.%22′
Ali Pardo, a spokeswoman for the RNC, credited Gardner with appealing to Latino voters directly on issues like education and the economy.
“We believe when we show up, when we listen, when we serve as a voice for a community, we’re going to make gains in that community,” Pardo said.
Gardner’s race suggested that a candidate could win in a heavily Latino state even without totally embracing immigration reformers’ demands, so long as they sounded friendly enough. That’s a lesson that might benefit Republicans in presidential races and congressional races alike.








