As company culture becomes increasingly important to job seekers, promises from employers like flexible work schedules and bottom-up management are becoming commonplace. Yet while these descriptions sound nice on paper, sustaining a positive environment in the office isn’t always easy. As a job seeker, how can you tell whether the assurances an employer makes about their company culture don’t stop at the job description?
By doing your research before you click “submit” on a job application or accept an offer, you can truly understand the work environment of a future employer and dodge any unwanted surprises before your first day.
1. Be critical of what a company promises
Check both the “mission and values” and “employee benefits” sections of company websites and see how much detail they provide. Companies with good benefits and strong values will take the time explain how they move forward with their aspirations and what, in particular, they offer to employees. For example, Patagonia doesn’t just call itself a sustainable company — job seekers can read in depth about the company’s investments in reducing its green footprint on the company website. Corporate blogs are also great places to investigate company culture, as often those are where a company will go more in depth about how they execute their goals. On the other hand, if a company is vague and provides no game plan, then there’s a good chance it’s only talk.
2. See how the reviews stack up
While an employer can promise change, employees are ultimately going to be the best judges of their work environments. Reading Glassdoor reviews gives you insider access into the workplace, so you can determine whether employer incentives actually come to fruition. See how often employees mention perks you’re interested in (e.g. parental benefits, PTO) and if employees have had uniform experiences. If there’s little similarity between reviews, then it might be a red flag that the experience isn’t quite what an employer has promised. For even more information, reach out to current or former employees via LinkedIn or mutual connections to grab some coffee and chat about their experiences.
3. Look at external rankings
If companies are truly the cream of the crop for company culture, other organizations will validate them. For example, Glassdoor releases an annual Best Places to Work list based on employee reviews. Other organizations provide rankings for more specific aspects of company culture. For example, the Corporate Equality Index from the Human Rights Campaign rates companies based on LGBTQ inclusivity in the workplace, and FertilityIQ advises job seekers on the employers with the best fertility benefits. Through external rankings, you can get an expert opinion on how a company’s culture really stacks up compared to the competition.









