In 1999, the majority of those polled-–60%–believed the more important goal of society was to promote greater respect for traditional values, compared to just 29% who said it should be about encouraging greater tolerance. Now, 50% want to support traditional values as the more important goal for society, while 44% say society should focus on greater tolerance.
The poll found a stark political divide on the issue. Democrats and self-described independents largely drove the shift in attitudes on this question, while Republicans were largely unmoved. Among Republicans in 1999, 76% opted for traditional values and 16% for tolerance. Today, that number is nearly the same, with 77% for traditional values and 18% promoting tolerance.
In terms of traditional values and Americans’ stance on gay marriage, the survey found that while support is growing for same-sex marriage overall, the Republican opposition is actually increasing.
In terms of encouraging greater tolerance, many of those polled believe women continue to be treated unequally in the country.









