As difficult as this might be to believe, the Associated Press reported that people can now purchase $299 sneakers featuring an image of Donald Trump with his fist in the air after Saturday’s assassination attempt.
The white high tops are being sold as “FIGHT FIGHT FIGHT High-Tops” for $299 on a website that sells Trump-branded shoes that is run by CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure. The company says the new shoes are limited edition with only 5,000 pairs available and estimated to ship in September or October. It also said 10 pairs will be randomly autographed.
As part of the pitch — which I am not making up — prospective buyers have been told, “These limited edition high-tops, featuring Trump’s iconic image with his fist raised, honor his unwavering determination and bravery. With only 5,000 pairs available, each one is a true collector’s item. Show your support and patriotic pride with these exclusive sneakers, capturing a defining moment in history.”
These are not to be confused with the $399 Trump-related gold high-tops, which are also sold by the same Trump-owned company, which the Republican candidate’s campaign officials have promoted online.
In fact, for consumers with a special fondness for the former president, there’s a seemingly endless stream of other products to choose from.
Remember “the only Bible endorsed“ by Trump? And the “official Donald Trump Digital Trading Card collection”? All of which comes on the heels of the steaks and the board game?
How about Trump selling off pieces of the suit he wore while taking his mug shot after one of his criminal indictments? On a related note, after the Republican was arraigned in Atlanta, his political operation started selling mug shot-related campaign swag — including, but not limited to, mugs, sweatshirts and beverage coolers. One could presumably wear the mug shot sweatshirt while also wearing “Victory 47” cologne and perfume — available for just $99. I’m reminded of a recent Washington Post analysis with a great headline: “Trump used to sell the perception of opulence. Now he just sells Trump.” That was true when the piece was published in February. As the shoes featuring an image related to his assassination attempt help prove, the situation appears vastly worse now.
Steve Benen is a producer for "The Rachel Maddow Show," the editor of MaddowBlog and an MS NOW political contributor. He's also the bestselling author of "Ministry of Truth: Democracy, Reality, and the Republicans' War on the Recent Past."
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