First Read is a morning briefing from Meet the Press and the NBC Political Unit on the day’s most important political stories and why they matter.
Hillary’s message problem vs. Trump’s demographic problem
Less than six months before Election Day, the 2016 presidential contest could very well hinge on who has the more debilitating problem — Hillary Clinton’s lack of a message, or Donald Trump’s poor performance among non-white males. Let’s start with Clinton’s message problem. By now, you know Trump’s “Make America Great Again” slogan or Bernie Sanders’ “A Future You Can Believe In.” But what is Clinton’s simple message? Her campaign says its podium-sign version is “Breaking Down Barriers,” but that isn’t as central and identifiable as Trump’s and Sanders’ simple messages.
Meanwhile, Trump’s problem is a demographic one: According to April’s national NBC/WSJ poll, 69% of women, 79% of Latinos, and 88% of African Americans have a negative opinion of Trump, and those are the same demographic groups that Republicans insisted they needed to improve with after their loss to Obama in 2012. So that’s your ’16 contest in a nutshell: Which problem is worse to have – lacking a clear message or being toxic among minorities and women? We’ll find out in November.
Clinton is ahead of Trump by just three points among registered voters, 48%-45%, per the latest NBC News|SurveyMonkey online weekly tracking poll — down from her five-point advantage last week (49%-44%). Fueling Clinton’s lead are those demographic groups mentioned above: “She wins black voters 84 percent to 9 percent — a 75 point gap — and wins Hispanics 65 percent to 28 percent. Trump is the preferred candidate among white voters by 14 points over Clinton — 53 percent to 39 percent. This is up slightly from last week’s 11-point margin among white voters. There is also a significant gender gap with Clinton beating Trump by 15 points among women, while Trump carries men by a similar 11-percent margin.” Sanders holds a 12-point lead over Trump, 53%-41%.
Photo Essay: The presidential campaign: Hillary Clinton
Trump hires pollster after once decrying them
Speaking of polls, Trump finally has a pollster, NBC’s Alex Jaffe writes. The campaign has hired veteran GOP pollster Tony Fabrizio, “who most recently worked on Sen. Rand Paul’s presidential campaign and Florida Gov. Rick Scott’s campaign. He also conducted polling for then-Texas Gov. Rick Perry during the 2012 presidential race.” More from Jaffe: “Trump’s hiring of Fabrizio is a significant departure from the candidate’s past statements decrying pollsters and dismissing the need for polling to guide his campaign… ‘I don’t have pollsters. I don’t want to waste money on pollsters. I don’t want to be unreal. I want to be me. I have to be me,’ Trump said at the time. ‘You know, we have enough of that in Washington with pollsters telling everybody what to say and everybody being controlled by the special interests, and the lobbyists, et cetera, and the donors.’” The news here to us: Much of Bob Dole’s 1996 campaign team — Fabrizio, Manafort — has been reconstituted.
Clarifying Bill Clinton’s role on the economy
By the way, the Clinton campaign is clarifying Hillary Clinton’s call to give husband Bill Clinton an economic role in her administration, if she wins. The campaign tells us that this role is for DISTRESSED economic areas (read: coal country in places like Kentucky).
Primary Night in Kentucky and Oregon
It’s primary night in Kentucky (for Democrats) and Oregon (for both parties). On the Democratic side, a total of 116 pledged delegates are up for grabs — 55 in Kentucky and 61 in Oregon. And here’s the current delegate math: Clinton is just 140 delegates away from the 2,383 magic number.
In pledged delegates, Clinton currently holds a lead of 282 delegates
- Clinton 1,717 (54%)
- Sanders 1,435 (46%)
Clinton must win 34% of remaining pledged delegates to get a majority in pledged delegates
Sanders must win 66% of remaining pledged delegates to get a majority in pledged delegates









