The pattern started in earnest in 1996. Social conservative leaders weren’t sold on Bob Dole as the Republicans’ presidential nominee, but the religious right movement struggled to rally behind a credible alternative.
As we discussed in March, in nearly every election cycle that followed, a similar dynamic unfolded. In 2000, the religious right wanted John Ashcroft, who didn’t run. In 2008, the religious right hated John McCain, but it couldn’t settle on a rival. In 2012, social conservatives were skeptical about Mitt Romney, but again, it failed to coalesce behind someone else.
The movement and its leaders were absolutely determined not to repeat their mistakes. This would finally be the cycle, the religious right’s heavyweights insisted, in which social conservatives en masse made an early decision, chose a competitive GOP candidate, and helped propel him or her towards the convention.
And though I was skeptical of their organizational skills, social conservative leaders, for the first time in a generation, are doing exactly what they set out to do. National Review reported late yesterday:
James Dobson, founder of the Christian group Focus on the Family and one of the nation’s most influential evangelicals, will endorse Ted Cruz for president today, according to sources briefed on the announcement. […]Dobson, sources say, has long been an outspoken voice on Cruz’s behalf, arguing in previous private gatherings that Marco Rubio was not sufficiently conservative to earn the group’s support.
The endorsement from Dobson, a powerhouse in religious right circles, comes on the heels of similar support from the Family Leader’s Bob Vander Plaats, the National Organization for Marriage, and GOP activist/direct-mail pioneer Richard Viguerie.
This isn’t a situation in which prominent social conservatives suddenly saw the merits of the Texas Republican’s candidacy. On the contrary, it’s part of a deliberate strategy.
National Review reported earlier this week on the religious right’s initiative to formally choose the movement’s presidential hopeful.
The initiative, spearheaded by Family Research Council president Tony Perkins, had originally brought together a loose coalition of some 50 like-minded conservative leaders from around the country. Together, beginning in early 2014, the group — referred to internally simply as “The GROUP” — met every few months to discuss the state of the race, to pray for guidance, and to conduct a straw poll to see which candidates enjoyed the most support at each stage of the campaign.It had all built to this day and to this meeting, where members would vote until they reached a verdict. Once finalized, their decision would represent the culmination of an oft-dismissed undertaking that began several years earlier and aimed at one thing: coalescing the conservative movement’s leaders behind a single presidential candidate in a show of strength and solidarity that would position them to defeat the establishment-backed candidate in the head-to-head stage of the 2016 Republican primary.
And two weeks ago, in a hotel boardroom in Northern Virginia, Ted Cruz cleared the 75% supermajority threshold “required to bind the group’s membership to support him.”
Dobson’s endorsement is part of the initiative’s rollout, and his Cruz endorsement will reportedly soon be followed by the Senate Conservatives Fund Ken Cuccinelli and the FRC’s Tony Perkins.
Will this translate into success for the far-right senator? It’s true that social conservatives’ influence over the direction of the Republican Party isn’t as strong as it once was, but this constituency still represents a significant chunk of the GOP base, especially in states like Iowa.
In a competitive nominating fight, which will likely come down to three or four people, Cruz’s formal alliance with the religious right may very well make an enormous difference.
Steve Benen is a producer for "The Rachel Maddow Show," the editor of MaddowBlog and an MS NOW political contributor. He's also the bestselling author of "Ministry of Truth: Democracy, Reality, and the Republicans' War on the Recent Past."