As the midterm election cycle enters its final week, The Wall Street Journal had a good report over the weekend on the one issue that’s likely to deliver big gains for Republicans.
Economic pressures are weighing on voters as they lock in decisions for next month’s elections. … Voters often punish the party in power in Washington when financial conditions are challenging, and the economy is shaping up as Democrats’ biggest liability in the final stretch of campaigning. Lowering inflation and boosting the economy — top issues for voters all year that polls show are more trusted in the hands of Republicans — are pulling further ahead of other concerns in importance.
The article quoted a Cleveland-area educator, who voted for President Joe Biden two years ago, but who’s leaning toward supporting GOP candidates this year.
“I feel like at this point I have to vote with my pocketbook, which I hate saying,” said the 44-year-old father of three, whose wife also works in education. “There’s no reason that we should be living paycheck to paycheck with two jobs.”
For Republicans, quotes like these are a validation of months of political strategizing: Here’s a Biden voter who’s prepared to back the GOP, not because he necessarily agrees with the party, but because he feels like his pocketbook has to outweigh other considerations.
For many Democrats, the standard response to voters like these tends to be, “We hear you, and obviously inflation and the economy matter, but we’re also asking you to care about democracy, reproductive rights, the climate crisis, health care, gun violence, and the future of Social Security and Medicare.”
At face value, this might seem sensible, since all of these other issues are, of course, significant, especially now.
But just below the surface, there’s a problem: Parties telling voters that they should rearrange their priorities doesn’t work. People are going to find important what they want to find important, and they tend to tune out those telling them their concerns are somehow out of whack.
Just as importantly, as a tactical matter, Democrats don’t need to tell voters to change their priorities because they have a better message at their disposal: Republicans won’t help their pocketbooks.
It’s like some folks saying their top concern is fire safety, so they’re turning to candidates with a history of arson, running on a platform of playing with matches.
Let’s review the basics:








