Periodical

In our era of social media-empowered feminism, after centuries of societal-enforced stigma, menstruation has finally begun to bleed out into the mainstream. We’re finally using red liquid instead of blue in period product ads, seeing beauty influencers use their period blood for facials on social media, and even the most daring period scenes are being depicted on tv — but we still know alarmingly little when it comes to menstruation. And we still have even further to go in the battle to acknowledge and accept periods for exactly what they are: Bloody. Beautiful. Normal. Periodical, a feature documentary from XTR and MS NOW FILMS, tells the unexpected story of the human body by exploring the marvel and mystery of the menstrual cycle, from first period to last.