At one point in the video for “The Heart Part 5,” the latest installment in Kendrick Lamar’s iconic “The Heart” series, Lamar raps over a Marvin Gaye sample while his face literally, surreally, morphs into that of Jussie Smollett’s.
In “The Heart Part 5” video, the hoax is more layered, more nuanced, more worthy of examination.
It has been more than three years since Smollett, the actor then co-starring on Fox’s “Empire,” claimed that two masked men ambushed him in Chicago at 2 a.m., poured an “unknown chemical substance” on him, and wrapped a rope around his neck. Since then, he’s evolved from a hero who fended off a racist and homophobic attack — he referred to himself as “the gay Tupac” during a subsequent concert — to a disgraced liar convicted for fabricating the entire ordeal. In the time since Smollett’s scheme was uncovered, his promising career has been derailed seemingly beyond repair; he’s been incarcerated and released pending an appeal; and he’s become a running joke and internet meme.
But in “The Heart Part 5” video, the hoax is more layered, more nuanced, more worthy of examination. The image of Lamar’s face makes the transition into Smollett’s as he expertly raps, “The streets got me f— up/ Y’all could miss me/ I want to represent for us/ New revolution is up and moving.” Lamar as Smollett is designed to provoke thought, of course, as all the visuals throughout his career have, but this time he’s asking questions rather than providing answers.
“The Heart” series serves as an omen, almost like the toll that signals that The Undertaker is coming down the ramp at a WWE event. It means his next body of work is coming and he’s spent his musical hiatus (Lamar last released an album in 2017) observing hip-hop culture and preparing a sermon of sorts about where it stands. This time, he’s mediating about the role complicated Black men — or in the case of one of those he embodies, the man who killed him — serve in Black American communities and our broader culture.
Lamar mastered the art of the deepfake for this video, and he didn’t just embody Smollett. Over the course of the little more than five-minute clip, Lamar transforms into O.J. Simpson (acquitted of murdering his former wife), Kanye West (who has spent the last few months harassing his ex-wife and her new partner), Will Smith (who slapped Chris Rock at the Oscars for disrespecting his wife), Kobe Bryant (charged with rape, though it was later dismissed), and Nipsey Hussle (Lamar’s close friend, whose 2019 murder shocked everyone, even beyond those who knew him intimately).
Lamar’s lyrics speak to this inescapable conundrum, one that we’re grappling with every day as we learn how human powerful Black men really are.
In doing so, Lamar asks a simple question: Are they still a part of the culture? If so, what shall we do with them? Powerful Black men engage in morally questionable behavior all the time. Of course, there’s Bill Cosby and R. Kelly, who used their cultural cache to craft a shield of impenetrability, but that’s the extreme end of the spectrum. What about those living in harder-to-define grays that speak to larger systemic issues rather than a right-wrong binary?
Lamar’s lyrics speak to this inescapable conundrum, one that we’re grappling with every day as we learn how human powerful Black men really are. “Our foundation was trained to accept whatever follows/ Dehumanized, insensitive/ Scrutinize the way we live for you and I/ Enemies shook my hand, I can promise I’ll meet you/ In the land where no equal is your equal/ Never say I ain’t told ya, nah/ In the land where hurt people hurt more people/ F— callin’ it culture.” But if we don’t call it culture, what shall we call it?
Lamar could’ve chosen to transform into anyone, or even simply remain as himself, but he knows as well as any other artist the value in generating conversation that extends his art and gives it renewed, deeper meaning. He doesn’t operate as a shock jock who considers both negative and positive press to be rewarding. Instead, his work values the beauty of delving into complexity without a surefire pathway forward but a mandate to figure it out.








