All eyes are on Kansas heading into election night, as the longtime Republican stronghold is host to several surprisingly competitive races that could determine both control of the Senate and the direction of the state.
On the Senate side, longtime incumbent Republican Sen. Pat Roberts is trailing in polls to center-left independent Greg Orman after barely surviving a challenge from the tea party. In the governor’s race, Sam Brownback is fighting off a challenge from Democrat Paul Davis and a revolt from moderate Republicans after his plan to slash taxes sparked a budget crisis.
Thomas Frank traced the political fault lines of the Sunflower State in his popular 2004 book, “What’s The Matter With Kansas: How Conservatives Won the Heart of America,” which posited that Republicans had won over white working-class voters by channeling their rage over closing factories and declining wages into hot button social issues like abortion, gay marriage, and immigration. To win them back, he argued, Democrats needed to champion economic populism from the left rather than tack to the center.
The book’s thesis was controversial at the time and remains so to this day, but the debates Frank described over the role of populism in the party, the way cultural issues shape elections, and whether Democrats can make inroads in otherwise conservative states are as relevant as ever in 2014. Its title has also endured as a political catchphrase, and the last month has seen an explosion of articles with headlines like “This Is What’s The Matter With Kansas,” “Nothing’s The Matter With Kansas,” and “What’s The Mater With Sam Brownback?”
Frank talked to msnbc on Sunday about how his book’s ideas have aged and what to make of the latest dramatic developments in Kansas. The following interview has been edited slightly for length and clarity.
Benjy Sarlin: Well, at the very least, your book has inspired a lot of headlines recently.
Frank: It just comes up again and again and again, it’s kind of weird. I didn’t make the title up, you know; it came from a famous essay from the 1890s. I don’t know if the phrase became an oft-repeated phrase or not, but the original essay was published in 1896 and reprinted all over the country. It was a phrase that has staying power, I guess.
Right now Gov. Brownback is facing a serious challenge from a Democratic opponent, Paul Davis, after his tax cuts led to a major budget deficit. And Pat Roberts faced a revolt from the tea party and now faces a serious centrist challenger to his left. How should we understand these two races?
Brownback is a classic example of what I’m talking about in the book. His entire career was about the culture wars and that’s all anyone knew about him when he ran for governor. Then he gets in and puts into effect a state-level version of the George Bush wrecking crew you have in D.C. – he’s going to starve the government, he’s going to deregulate, he’s going to start a kind of border war with the states around Kansas to lure business away, he’s going to defund certain agencies. It’s been a disaster for the people who live there and they’re very angry about it. It turns out people don’t like that aspect of conservatism.
I wouldn’t count him out yet. The Democratic candidate has had a lead for most of the year, but Brownback has something up his sleeves.
What about Roberts?
That’s your classic story of moderates versus conservatives. He was always a moderate senator, and then he got a challenge from the tea party and swung so far to the right. I think that guy would have beaten him if it hadn’t been for his really spectacular self-destruction over those X-rays. But even with that it was still a close race. There’s another problem, which is the residency issue. This is a really common issue in Great Plains states, where they send the guy to Washington and they just never come back.
We’re living in a time where there is a lot of outrage out there, a lot of anger out there. In most places in the country it’s being focused on President Obama, fairly or unfairly. For whatever reason with Pat Roberts it’s focused on him.
Do you see the seeds of a future Democratic revival in Kansas based on what’s going on now?
I think in both cases the Democrat or the alternative candidate are ahead in the polls because the Republican is so hated, so I’m not sure if it’s a model. You get back to this problem of fatalism: I don’t think it’s much of a strategy for the party to just wait for the other side to screw up.
The central thesis of your book was that white working class voters in Kansas voted against their economic interests on issues like taxes and regulations because they had been fired up by populist cultural issues like abortion. How do you think it’s held up since then?








