Life in plastic just got innovative. Barbie is now an entrepreneur.
Mattel, Inc., the American toy manufacturing company that produces the iconic doll, this week introduced the tech-savvy woman to the market. The 2014 Career of the Year Barbie went on sale Wednesday — smartphone and tablet in hand. She sticks to stereotypical feminine Barbie fashion by wearing a signature pink dress and heels, and carrying a matching pink wallet and black briefcase. She also dons a sparkling necklace and elegant hairstyle.
The campaign for the new figure includes a billboard in New York City’s Times Square with the phrase: “If you can dream it, you can be it.” She is also expected to have her own LinkedIn page soon.
Entrepreneur Barbie is “ready for the next big pitch,” according to her description on the company website.









