Brian Schweitzer, the former two-term Democratic governor of Montana, is rarely speechless. Once he gets going on a topic, he’s almost impossible to stop. As he builds up steam, he’ll slap his knee to emphasize his points. He’ll slap your knee to emphasize his points. Good luck getting a word in edgewise for that follow-up question.
But at the moment, Schweitzer is rubbing his chin, looking up at the ceiling, searching – unsuccessfully — for just the right words. The question was simple enough: Is there a single thing President Obama has done that you consider a positive achievement?
Finally, he spoke.
“My mother, God rest her soul, told me ‘Brian, if you can’t think of something nice to say about something change the subject,’” he said.
But he couldn’t help himself, slamming Obama’s record on civil liberties (the NSA revelations were “un-effing-believable”), his competency (“They just haven’t been very good at running things”), and above all, Obamacare (“It will collapse on its own weight”).
Eventually, he paused to acknowledge Obama’s historic role as the first black president. But by that standard, Obama’s usefulness ended the day he took the oath of office.
Schweitzer’s scorn for Obama has led him to hatch a surprising plan. After turning down a run for Senate this year and settling into a new job as a mining executive, the ex-governor surprised observers by announcing his interest in a possible run for president in 2016. He’s since visited Iowa, the kickoff caucus state, to rail against Obama’s “corporatist” health care law and to criticize Hillary Clinton, the presumed Democratic frontrunner in 2016, for voting to authorize the Iraq war when she was a New York senator.
A Schweitzer presidential candidacy would be a long shot by any measure. He has no national profile and a heterodox political persona that’s served him well in rural, libertarian, and energy rich Montana but doesn’t necessarily sync with the average Democratic primary voter. Clinton, while still undeclared, is such an overwhelming favorite that donors-in-waiting are already competing for territory.
But what Schweitzer does have is a message that’s unique in the likely Democratic field. The former governor is gambling that Democrats won’t just want an alternative to Clinton in 2016–they’ll want a complete and total rejection of the Obama presidency.
Prairie populist
The left-leaning issues Schweitzer is most passionate about– single-payer health care, civil liberties, pulling troops out of Afghanistan – are areas where Obama has run into trouble with progressive activists. But he skews right on issues like expanding domestic oil and coal production and protecting gun rights, where Obama has held relatively strong with his base.
A third-generation rancher rarely seen without a bolo tie, Schweitzer gained a devoted following in Montana espousing “prairie populism”–an approach that included vetoing Republican bills with a hot branding iron and airing campaign ads where he blew away federal ID cards with a shotgun. He holds an advanced degree in soil science, which he put to use in Libya and Saudi Arabia working on agricultural projects before he got into politics. He practices his Arabic by chatting up New York cabbies.
Schweitzer’s background, besides giving him a plausible presidential résumé, has produced a trademark rhetorical style that’s equal parts homespun and worldly. Former Montana GOP chairman Erik Iverson described it to msnbc as “part policy wonk, part P.T. Barnum.” The governor will recite a blizzard of facts, dates, and quotes about the Middle East, for example, but always stop to throw in a sound bite Alan Jackson could understand.
“People say to me: ‘Brian, you lived in the Middle East, you understand the Middle East,’” he told msnbc. “It’s confusing to most people, you know? The uniforms that they wear, some have got towels some don’t, some hang down, some are white, some are Shia, Sunni, Wahhabi, what are all these things, how are the Kuwaitis related to the Saudis, blah blah blah.”
He added, “Look, let me get this clear before you say that you understand: Good guys and bad guys in the Middle East? There are no good guys. It’s bad guys and allies.”
There was a time that this kind of talk made Schweitzer a hot presidential prospect. After George W. Bush was re-elected in 2004, progressives immersed themselves in Thomas Frank’s “What’s the Matter with Kansas?,” a book that theorized Republicans used their blue-collar “authenticity” to trick working-class Americans into voting against their own economic interests. On sites like Daily Kos and MyDD, some activists saw Schweitzer as a logical antidote.
“He counters the cultural language of the right, which is not just policy – it’s, ‘Those New York or Cambridge liberals and academics are trying to change our lives!’” David Sirota, a progressive author and activist who worked on Schweitzer’s campaigns, told msnbc.
Then a funny thing happened: Democrats started winning elections. They kept it up even after they handed the 2008 presidential nomination to a black Harvard law grad from Chicago. Today, the top concern for the party is maintaining its young, multicultural base.
For that reason, Schweitzer’s role as red state ambassador may be less in demand. But his rowdy anti-corporate economic message increasingly resonates across both parties.
“I think what Bill de Blasio is talking about is absolutely correct,” Schweitzer said of the new mayor of New York City, who was elected in a landslide by focusing on economic inequality. “The gap between haves and the have-nots is growing.”
‘I’m not going to apologize’
Schweitzer met Obama once. It didn’t go well.
In August 2009, the president traveled to Montana to deliver a speech touting health care reform. His efforts to transform the health care system were then under siege from the tea party movement, which warned of a European-style “government takeover” of health care and spread myths of federal “death panels” to execute the infirm. So Schweitzer raised a few eyebrows when he introduced Obama by declaring his unabashed love for Canada’s government-run health care program.
“Did you know that, just 300 miles north of here, did you know they offered universal health care 62 years ago?” he said. He praised Tommy Douglas, father of the country’s health program, who, he noted, was named in a TV poll the greatest Canadian in history – nine spots ahead of Wayne Gretzky.









