Chapter 4
In Iowa, the Mystery of Jay Carney Revealed
Council Bluffs, Iowa
August 13
“This food is for the national press only.”
I looked up from my plate of rice, beans, and a chicken breast with side of a green salad dressed in a light vinaigrette. I’d taken only two bites before the voice disrupted me. Obama hadn’t yet arrived to deliver his speech in a small, quaint park in Council Bluffs, Iowa, and I’d taken shelter from the rain, then sun, in a tent clearly marked national press only and served myself from a buffet that was also clearly marked for national press only.
“Sir, this food is for the national press only,” the young woman repeated, pointing to the multiple signs.
She was wearing an Obama volunteer badge.
It’d taken me only 15 minutes back on the trail to remember why I really hated it. Since taking the gig to cover Obama in April, I’d spent almost all my time in Chicago and DC and New York, putting off until the last possible moment the actual act of following democracy’s greatest roadshow across the country. That moment came after the fifth e-mail in as many weeks from Ben Smith, or @BuzzFeedBen as he’d been going by lately on Twitter, asking when I was actually going to get out on the trail and do the real job he’d hired me for.
Would love to see you out on the trail. . . .
True, I’d made a couple of failed attempts—a month earlier, I’d even thought about booking a spot on the White House press charter plane. Due to the incompetence of American Airlines, simmering labor problems at O’Hare, a flash thunderstorm on the East Coast, and, to cap it off, a mass shooting at a movie theater in Colorado, I ended up getting stuck in the Windy City and missing the trip to Florida. Not that I wasn’t looking for excuses not to return—diving into a story on a horrible hospital scandal in Afghanistan, sticking around New York to appear on cable television spewing bullshit, volunteering to spend a week editing, or making more calls for one enterprise story or another.
Anything to put off what I’d realized I did truly dread: being stuck, yet again, on what I had determined four years ago to be the most soul-killing reportorial beat on the planet, with hours spent in the most unsanitary conditions on worn-out buses and in filthy Port-o-Johns (I was once locked in a male bathroom and locker room with the entire Hillary press corps), shoveling catered food and cookies into my mouth, getting felt up and searched and prodded regularly by increasingly aggressive security forces from the federal, state, and local levels, and worst of all, surrounding myself with a group of journalists, known as the White House press corps, that I was positive I was going to hate, preemptively assuming they, too, would hate me; and getting hassled, directed, and ordered around by zealous Obamatron volunteers.
“Sir . . .”
This trip to Council Bluffs was a soft reentry, as I was still avoiding the White House plane and bus—I went unilateral, booking my own flights, renting a car, and getting credentialed for each individual event on my own. I’d arrived the night before, stayed in a Marriott across the border in Omaha, Nebraska, and drove the 20 minutes to what was the first event of a three-day bus trip for Obama across Iowa. It was a state the president won handily in 2008, but it had fallen into the swing state column in 2012. The bus trip—from Council Bluffs to Cedar Rapids to Des Moines to Dubuque—had started that morning. But since I wasn’t on the White House bus, that meant that despite the fact that my news organization was national, the identification around my neck said I was local.
“The food is for the . . .”
In the brutal caste system of campaign journalism, this was one step above being motorcade roadkill or the sugary scum on the bottom of an unwashed Fox & Friends coffee mug. Local press were kept at a distance from the grand pooh-bahs employed by national outlets; local press didn’t get wireless access; local press usually didn’t get a tent and were instead stuck on long fold-up tables in the sun; local press didn’t get a cool badge that said the trip of president barack obama; local press had to get to events hours earlier; and local press didn’t get any of the catered food, not even the bottled water and coffee.
“I’m national press,” I answered.
“Your badge says you’re local.”
“Probably a mistake.”
“But I was told—”
“Look, it’s fucking cool, okay?” I said. “I am fucking national press, there’s no need to escalate this shit, fuck me, Jesus.”
My expletive-laced tantrum ended the exchange, and the poor volunteer moved off, looking to bust other regional reporters or local news crews who’d perhaps snagged an illicit Diet Coke.
Of course, she was entirely correct: according to the weird technicalities of the trail, I wasn’t supposed to be eating that plate of rice, beans, and chicken, nor sipping that soda, nor was I supposed to be sitting in that tent with wireless and power outlets and shade. I hadn’t actually signed up for the trip’s full package, which included air charter, bus travel, hotels, and, yes, fully catered meals at each stop along the way.
The 4,300-person crowd in Bayliss Park started to scream, while the music on the sound system started to pulse—“Higher and higher, your love keeps lifting me higher and higher”—and without wanting to draw more attention to myself, I left my gear and my half-eaten plate and wandered out to see the commotion.
President Obama had arrived.
A massive black bus—nicknamed the Beast—rolled up surrounded by about 12 other black vehicles and ambulances, sirens flashing. The custom-made monster bus—price tag $1.1 million—came from Hemphill Brothers Coach Company, a Tennessee family establishment with names like Beyoncé and Aerosmith on its client list. It looked like something out of a Transformers movie, as if one pushed button could morph it into some shoulder-fired missile system that could fly and lay waste to heavily populated urban areas.
The doors to the bus opened.
I caught my first glimpse this year of Obama in the wild—the last few times I’d laid eyes on the president, he’d been in the White House, or in the sterile confines of the NATO summit in Chicago a few months earlier. Now he was out among the people, sort of, in real America, asking for votes, exposed as a mere political candidate.
Dashing off the bus, he was visible in the open air and sunlight for about five seconds before entering a long line of about eight white tents, where he would be sheltered temporarily from the masses, meet local officials, and wait before delivering his stump speech.
I moved to a spot to take in the scene, settling in at a series of foldout picnic tables that were marked for local press and were closer to the stage. Obama’s top staff started to wander out of the white tents, catching a few rays of sun as the sky cleared up. The staff took up positions behind metal barriers, while the savvier reporters—most of whom I knew, or at least had bumped into before—began to approach them, making their moves, getting access.
I recognized the top staff immediately: Jay Carney, Jen Psaki, David Plouffe, Axe, and a handful of lower-ranking press staff who traveled everywhere with the campaign.
This was my moment to introduce myself to those White House and campaign officials I didn’t yet know, to begin to build relationships, the currency of political reporting. Smile, shake their hands, let them put a face to the byline.
Another kind of anxiety seized me, a paralyzing feeling at the acts of sycophancy any such conversations would require. Did I have it in me to suck up to them? Perhaps more terrifying: what if I sucked up to them, prostrated myself before them as one more willing journalist to carry their water, repeating their talking points in print and on cable television, joking and joshing my way onto the list of reporters handed authorized leaks, and they didn’t tell me anything anyway?
No, okay, I could do it—this was the job.
Who should I go to first?
How about Carney?
The blond, 45-year-old Carney, soft in demeanor, had been a particularly hard subject for me to make contact with. Over the past two years, I’d sent the White House press secretary a number of e-mails, and none were answered. I had the same luck on the phone; no calls returned. Yes, he was a busy guy, but that didn’t stop me from taking the slights as deeply personal attacks. Why hadn’t I even gotten a “no comment”? Or a “fuck you”? Or “Sorry, you’re never in your life going to get an interview with me or the vice president, or anyone else”?
With Carney there was also the unsettling feeling that I was looking directly at a regime collaborator. I’d seen what they’d done to collaborators in Iraq—ski-masked assassinations at the marketplace—or to Cylons on Battlestar Galactica or snitches on the South Side—bang, bang. And yet, in all cases, collaborators performed a necessary function, one that made society ease forward, if also one that made it difficult to make eye contact with them.
Carney, you see, had been a journalist once, too. He’d been one of the reportedly 19 members of the mainstream outlets who had left their profession to join the hip and cool Camelot of the Obama years. Dealing with ex-journalists—hacks turned flacks—was like dealing with ex-smokers. They were barely able to disguise their contempt for what they once were, convinced now of their superiority because they had tapped into a part of life that was so much more fulfilling and wonderful than hacking up a lung. Yet they still loved nicotine and thought about smoking all the time, and so in their contempt became the most difficult pains in the ass to fire up a Parliament around, or, in this case, to get a leak from, or set up an interview with, as they held such a low opinion of their former profession that they set out to prevent others from practicing it as well.
Worse, Carney had once worked for a rival newsmagazine—I’d started at Newsweek, and he’d been Time’s political correspondent, then later their Washington bureau chief. In his 20-year career at the magazine, he’d done a stint in Moscow and diligently worked his way up the masthead. The right wing would seize on Carney’s transformation from Time’s DC bureau chief to White House spokesman as another sign of the liberal media elite not so secretly supporting Obama; the right, as usual, had it mostly wrong. Carney’s bias, even at Time, was never to the right or to the left—his bias had always been against news itself.
No one I spoke to could remember a single story Carney had written. No Watergates or Lewinskys or Whitewaters or awards or NSA wiretapping scoops or investigations prompted. I’d heard one anecdote about Carney. A reporter had gotten a story off the record from a White House official, confirmed it with another source, then went back to the White House official, who told him he couldn’t use it. The official directed the reporter to Carney to explain. “No, you can’t report it,” Carney told him. “There were many times in my career I knew information I couldn’t report, and there are things I learned in the Bush administration I still can’t report.” Another journalist who worked with him at Time’s DC bureau said Carney would wave him off serious investigative pieces. When Vanity Fair writer Michael Lewis requested full access to the president for a profile, it was Carney who tried to stop it from happening. “I do try to be ‘fair and balanced,’” he said in 2008, giving journalism advice to students at his high school, “but I also try to be smart. I’ll call somebody out if it’s appropriate, and I’ll occasionally take a stab at analysis.” A look at his write-ups and analysis from Time confirmed this. “Obama may speak beautifully and inspirationally about hope and change,” wrote Carney in a piece about the appointment of Rahm Emanuel as Obama’s first chief of staff. “But he clearly understands that you can’t just sit around talking about all the good things you want to do when you get to the White House and then expect them to happen all by themselves.” To get noticed while going unnoticed, this was Carney’s signature style, which he impressively turned into a highly effective method of career advancement, going back even to his college years at Yale. “Singling out Jay, I can’t honestly think of any story that sticks out,” one old friend told the Yale Daily News, in a profile written about Carney.
Watching him in Iowa be Jay Carney of the White House rather than Jay Carney of Time magazine, complete now with a Secret Service pin to show his true status as a campaign trail regular, I understood immediately why he officially crossed over: he’d developed a serious, $10,000-a-day habit of following presidents around the country and the world. It’s not a cheap fix to get global private jet travel. He’d got his first taste in 2000, when he covered the George W. Bush campaign for Time, which he described in the film Journeys with George in an uncharacteristically memorable cameo, alongside his then-colleague John Dickerson, now at Slate: “Hi,” said Carney looking into the camera, seated beside Dickerson in a press file room. “We don’t want you to get the impression from this picture that Time is completely staffed by white males with blond hair at all, because really we’re a very diverse organization.” He did campaign stints in 2004 and in 2008, before becoming Vice President Joe Biden’s spokesperson in 2009 and taking the top press secretary job in 2011.
Now he was the power, telling others what to print. It was perhaps a better position, and it certainly came with a more prestigious retirement plan: being a corporate spokesperson or university professor or high-paid speaker and talking head. Robert Gibbs, Carney’s predecessor, spent 2012 on the speaking circuit, booking some 40 gigs at an estimated $40,000 a speech; David Plouffe had reportedly accepted $100,000 for two speeches in Nigeria in December 2010. Few media types or reporters could command such sums. More generously, the temptation to see what it was really like on the other side was huge, though I did recall one writer’s comment that after 50 years in Washington, he’d never been offered a job . . .
Okay, I’d do it—I stood up and . . .
Ack! A correspondent from Time got to him first. The correspondent had Carney’s old job, and they stood around laughing at some inside joke.
How could I compete with a Time-on-Time reunion?
Okay, Psaki—
No, she’d been swarmed, and it looked like she was about to be called up on a press riser to do a cable interview hit.
Axelrod was also busy, signing autographs and posing for pictures. The last time I talked to Axelrod—at the one sit-down he gave me and two others from BuzzFeed in April—I didn’t get the impression he particularly wanted to talk to me. It followed coverage in which I had described him as a guru figure whose assistants helped him manage his Twitter account. He’d had his people try to get me to take out the references to this after the story was published, and he never replied to my e-mails again.
Plouffe had bolted back behind the tents.
Who was left?
“Hey, Michael.”
“Hey,” I said to the campaign official, whom I’d become friendly with over the years. “Great to see you!”
“What are you doing here?”
“Have to write some bullshit story about bullshit. Want to help?”









