But every one of them could lose that health coverage in July—unless the state legislature renews this “private option.”
The Arkansas state Senate agreed to renew it this week. The House is working on it. They held four votes this week—coming close to passage, but didn’t quite make it. The Republican Speaker says he’ll hold votes every day until it passes, with the next attempt on Tuesday.
However if the bill passes, it will still have a major handicap: state agencies will be forbidden from spending any money—most of it federal money—to advertise or promote the “private option” to the people who need it.
The idea? To keep people from enrolling.
And that’s why my letter this week is to the sponsor of that particular amendment, Arkansas State Rep. Nate Bell.
Dear Representative Bell,
It’s me, Joy.
First of all, I want to thank you for being up front about why you want to eliminate advertising for the private option in Arkansas.
You said:
“without active marketing, you probably get declining enrollment. … We’re trying to create a barrier to enrollment.”
I see what you did there, representative. You said you want “a barrier to enrollment.” And you’ll probably succeed, since it was state advertising in the form of a direct mail campaign that was largely responsible for the private option’s enrollment success so far.
Last September, the state Department of Human Services sent out letters to 132,000 households that get food stamps, letting them know that they qualified for expanded Medicaid. Within a month, more than 55,000 people responded, saying they wanted to sign up. That is an enormous response rate. In direct mail terms, it’s practically revolutionary. Those people now make up more than half of those enrolled in the Medicaid private option.
But should we ask why you’d want to handicap enrollment so much? You say it’s because you’re a conservative, and you want to limit government spending any way you can. Sure. Except your state estimates that it will save $89 million by expanding Medicaid—just in the first year. It will save more than $600 million from now through 2021.
So there must be another reason. And thanks again for saying it yourself.








