Three years ago, the troubled fraternity Sigma Alpha Epsilon found itself in perilous financial straits, crippled by mounting insurance costs related to dangerous behavior at chapters on college campuses around the country.
Its national leaders responded with a damage-control campaign that included a series of online seminars with local members that aired the organization’s dirty laundry: a string of disastrous incidents that caused an alarming spike in risk-management fees.
The list included the deaths of three pledges, a fatal drunk-driving accident, member killed by a car after passing out drunk in the street, and serious injuries to female party guests.
The fraternity’s general counsel, Frank Ginocchio, said in one of the 2012 sessions that many chapters were probably engaged in the same kind of risky behavior that led to those horrific cases.
“There’s only one difference. And that difference is, you’ve been lucky so far,” Ginocchio said, according to a video copy of the seminar provided to NBC News.
That sense of urgency has not faded much in the years since. Although SAE has implemented some sweeping reforms, it continues to struggle with issues related to binge drinking, hazing, sexual assault and, most recently racism.
Jon Schuppe









