For roughly six months, the wife of NBA superstar Stephen Curry has been the subject of an Internet meme used to slut-shame other women. And now, Ayesha Curry herself is saying: enough is enough.
It all started last December when Curry, who made a name for herself with a popular series of YouTube videos and now hosts a cooking show on the Food Network, tweeted critical remarks of women who are scantily clad, directed at no specific person. “Everyone’s into barely wearing clothes these days huh? Not my style,” she wrote. “I like to keep the good stuff covered up for the one who matters.”
A few minutes later she added: “Just looking at the latest fashion trends. I’ll take classy over trendy any day of the week. #saturdaynightinsight.”
Her comments were widely shared and drew nearly 100,000 likes, but they also inspired a legion of social media users to use her image to make unflattering comments about other women who don’t measure up to her romanticized, squeaky clean image.
For instance, when reality TV star Kim Kardashian posted a nude selfie on Instagram in March, some people seized the opportunity to juxtapose her photo alongside pictures of Curry with her two kids or with her mother. As Damon Young wrote on the blog Very Smart Brothas, “The message, of course, being that one of these women is fit to be a wife and mother, and one is not, and women are either one or the other.”
Multiple tweeters have taken to using images of Curry preparing meals on her show “At Home With Ayesha” and adding captions which take potshots at supposedly inferior women:









