First Lady Michelle Obama marked the fourth anniversary of her “Let’s Move!” campaign this week with the announcement of two new proposals. On Tuesday, the First Lady and Agriculture Secretary Tom Vilsack proposed an initiative that would give the federal government the ability to regulate the messages food marketers send to public school students. Later in the week, she helped give the nutrition label a much needed upgrade with the unveiling of a new label that’s more accurate and easy to read. Though it has yet to be approved, the new label, constructed by the Food and Drug Administration, will indicate realistic serving sizes and will condense various sugars into a single measurement. In addition, the calorie listings will now be displayed in larger fonts so they can’t be missed.
Don’t underestimate the significance of these moves out of the White House’s East Wing. Taking on “Big Food” is no small effort.
These announcements come on the heels of good news – really good, big deal, headline making news: obesity amongst children aged 2 to 5 is down 43%. And then the bad: a recent Gallup poll shows that in 2013, more than 27% of American adults were obese–making it the worst year for adult obesity since Gallup started keeping track of the statistic in 2008. Can First Lady Michelle Obama make the difference? Join us for that discussion Saturday.
From the other wing of the White House, President Obama this week was busy formally introducing a groundbreaking initiative of his own. On Thursday, on stage with a group of young minority men, the president announced the official start of his new policy initiative, My Brother’s Keeper, which seeks to increase education and professional opportunities for those young men of color.









