Fasten your tool belts and pay attention: the “pink aisle” is becoming a thing of the past — at least if GoldieBlox has anything to say about it.
Almost one year ago we here at msnbc.com stumbled upon the toy company’s first video showing “young ballerinas with stuffed animal sidekicks wielding hammers, wearing tool belts, and creating their own inventions.” The message of the video resonated: girls shouldn’t feel confined to gender-specific toys; Barbies are great, but toys that promote invention and engineering are great, too. GoldieBlox’s second video — which received its fair share of press for both its message and its legal troubles — told us: “it’s time to change. We deserve to see a range, cause all our toys look just the same. And we would like to use our brains. We are all more than princess maids!”
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