The fierce partisan battle over voting rights has both sides planning to pour massive amounts of money and resources into a handful of key 2014 campaigns for secretary of state.
The new-found attention for these once-obscure races is driven by an awareness on both sides that a state’s top election official can play a critical role in expanding or restricting the right to vote—meaning control of secretary of state offices in swing states could be crucial in the 2016 presidential contest.
On Thursday, a group of high-level Democratic strategists launched iVote, a political action committee that will back Democratic secretary of state candidates in four pivotal 2016 states: Ohio, Colorado, Iowa, and Nevada. All four Democratic candidates are strong advocates of expanding access to the ballot, and all are likely to face Republicans who are looking to make it harder to vote. The initiative is part of a broader move by Democrats and voting-rights advocates to push back against the wave of restrictive voting laws advanced by Republicans in recent years.
Secretaries of state are charged with administering most aspects of their state’s elections, giving them responsibility for everything from maintaining voter rolls to sending out absentee ballots to counting votes.
“We’ve got to flip the script, we’ve got to go on the offense here,” Jeremy Bird, a lead organizer of iVote and the former national field director for President Obama’s 2012 campaign, told msnbc. “That should be the conversation: ‘What are you doing as secretary of state to increase the number of people who are participating in the democratic process?’ Not, ‘what are the roadblocks you put in place today to make it more difficult for them.’”
The effort will set out to raise “in the significant seven figures,” Bird said.
To be effective, it may need to. A conservative group launched in January, SOS for SoS, has said it plans to spend $10 million on secretary of state races in Arkansas, Arizona, Colorado, Iowa, Kansas, Michigan, New Mexico and Ohio. That group was created by Gregg Phillips, the former managing director of the pro-Newt-Gingrich super PAC Winning our Future.
Phillips’ group was itself a response to the similarly named SoS for Democracy, announced last month by two well-connected Democratic and labor strategists, Steve Rosenthal and Larry Scanlon.
Bird said there’s a chance that, if fundraising goes well, iVote could try to match the conservative playing-field by expanding beyond the four states it’s already announced. But he stressed that the group wants to avoid spreading itself too thin.
Many campaigns for secretary of state cost less than $500,000, meaning an influx of money from either side can have a major impact. “These are not multimillion dollar governor’s races,” said Bird. “You can have a big impact in these states with a more effective targeted amount of money.”
Recent presidential elections have underscored the importance of friendly secretaries of state. In 2004, Ohio’s Ken Blackwell, a Republican, did little in advance to alleviate massive lines at the polls—some people waited over 10 hours—in predominantly Democratic areas, giving a major boost to President George W. Bush in the election’s decisive state. And during the 2000 Florida recount, Republican Katherine Harris was a crucial Bush ally.









