With still more than a year until Election Day, the infestation of our airwaves with ads paid for by billionaire-backed super PACs is already well underway. As the American public braces itself for yet another election that will be “the most expensive yet,” one thing is clear: political campaigns in America have become glorified auctions for special-interest bidders. Sadly, the result is that Americans are rapidly losing faith in our democracy.
A recent poll conducted by Bloomberg shows that 87% of Americans think our campaign finance system should be reformed to curb the influence of wealthy donors, with 78% saying specifically that they disapprove of the unlimited corporate spending unleashed by the Supreme Court’s 2010 Citizens United decision.
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But voters aren’t the only ones dismayed by the direction that America’s elections are heading: many candidates too have publicly lamented the outsize role that campaign spending now plays in our electoral process. Unfortunately, when it comes to the question of what can be done to make races more accountable to the people, candidates often act as if their hands are tied.
At a recent campaign event at Cornell College, Hillary Clinton told students that she wished super PACs would be banned, but then quickly added in the next breath that “I and others have said we’re not going to unilaterally disarm.”
It doesn’t take a campaign expert to understand Clinton’s logic. She won’t “unilaterally disarm” because it would leave her vulnerable to attack by the well-funded super PACs supporting her opponents. The unfortunate reality is that for Clinton, as for most candidates, unilateral action is just too dangerous to consider.
But it’s not the only option.
If Clinton or other candidates really wanted to get super PACs out of this election, there is a simple tool they could use to do it: a bilateral pledge between opposing candidates to eliminate super PAC spending.
This kind of pledge has worked before, and it could work again. In the Massachusetts 2012 Senate race, Elizabeth Warren and Scott Brown proved that when candidates are serious about curbing the influence of super PACs on their race, they can work together to make it happen.
In an agreement known as the People’s Pledge, Warren and Brown made a mutual promise to reject the support of super PACs. They pledged that if a super PAC spent money to support either of their campaigns, whoever benefited from the expenditure would offset it by forfeiting money from their own campaign coffers. The idea was new, bold, and bilateral, and it changed the calculus of spending in the race.








