Millions of shoppers around the U.S. didn’t let a stomach full of turkey stop them from seeking out the best Black Friday deals.
Although fewer than 20% of consumers told the National Retail Federation that they planned to shop on Thanksgiving Day, crowds flocked to Wal-Mart, Target, Macy’s and Toys R Us locations around the U.S. to snatch up doorbuster deals, some of which started at 5 p.m.
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Consumers also took advantage of retailers’ online sales, with online sales growing 25% on Thanksgiving Day, according to Adobe.
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