In efforts to boost Republican candidates’ standing among Latino voters in a handful of tight midterm races, former Florida Gov. Jeb Bush is lending his voice to the cause, this time in Spanish.
The U.S. Chamber of Commerce rolled out the Spanish language ad campaign Tuesday featuring Bush, a popular former chief executive of a heavily Hispanic state who is also a bilingual Spanish speaker. It’s part of an effort to woo Latino voters to support Republican candidates in three key contests, most notably Colorado, where Republican Rep. Cory Gardner is mounting a strong challenge to incumbent Democratic Sen. Mark Udall. Bush also cut ads for Republican House candidate Martha McSally in Arizona and Rep. David Valadao in California.
Bush, a son and brother of former presidents who may mount a presidential campaign of his own in 2016, has been at odds with many in his party over his moderate position on immigration. Bush actively supports immigration reform and made headlines earlier this year when he said illegal border crossings can at times be an “act of love.”
The outcome of the Colorado race may determine which party wins control of the Senate next year. Latino voters there make up more than 14% of the electorate, making it one of the few Senate battlegrounds where Latinos could have a significant impact
Gardner is a “good man willing to buck his own party,” Bush says in the 30-second spot.









