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When Mattel Toys first made a Barbie in the likeness of "Selma" Director Ava DuVernay back in April, fans thought that would be the last they'd see like it.
Director Ava DuVernay attends the Tribeca Talks Directors Series during the 2015 Tribeca Film Festival at SVA Theater on April 22, 2015 in New York City. Astrid Stawiarz
By
Maya Chung
When Mattel Toys first made a limited-edition barbie in the likeness of “Selma” Director Ava DuVernay back in April, fans thought that would be the last they’d see like it. After DuVernay’s Twitter followers pushed for a release of more of the dolls, however, the company has now obliged. The doll goes on sale Monday.
@AVAETC@Barbie – can we get this released and offered to the public? I want one for my daughter.
The doll was originally created as part of a “Sheroes” line that featured five inspirational women, including actress Kristin Chenoweth and country singer Trisha Yearwood, and was auctioned off to charity.
I always played w/ my sisters Jina + Tera. For hours making stories + scenarios. So this is special. Thanks, @Barbie. pic.twitter.com/aL8KGBx3XF
“Embodying the empowerment message the brand stands behind, Barbie is honoring these Sheroes who, like Barbie, have broken boundaries, challenged gender norms and proven girls can be anything they want to be,” the company said in a statement in April.
DuVernay, who was featured by Mattel for her accomplishments as the first Black female to be nominated for an honor for Best Picture among other things, announced that she plans to give all of her proceeds from the doll to the “The Color of Change,” an organization that seeks to strengthen Black America’s political voice, and “Witness“, a human rights organization.
— Ava DuVernay (@AVAETC) December 6, 2015
