Yesterday, the Southern Baptist Convention (SBC), America’s largest Protestant denomination, elected their new president unopposed. This is not a typical news lede; heck, for a lot of folks, it barely qualifies as news. But it happens to be news, and not just because the man they elected to lead them is one of color:
Fred Luter, a New Orleans pastor and civic leader, ran unopposed for the top post in the 167-year-old Southern Baptist Convention, which counts a growing number of minorities among its 16 million members.
His election to a one-year term was met by thunderous applause and a standing ovation from the 7,000 Southern Baptists attending the convention’s annual meeting in New Orleans.
Luter, 55, was born and raised in the city, which is also home to the church he rebuilt into the denomination’s largest congregation in Louisiana after Hurricane Katrina devastated it in 2005.
You might think that the most surprising and newsworthy part of the above excerpt is the fact that Rev. Fred Luter is African American. Yes, that’s news, a barrier broken, cheered by thousands. It’s a big deal. It’s only been 17 years since the SBC apologized to Luter, me, and other African Americans for literally having come into creation to protect the institution of slavery. All well and good, right? Well, the Southern Baptists weren’t done signifying.
They made another symbolic move today, albeit one that came with considerably more hesitance. Turns out the Southern Baptists are no longer called by that name. They’re now Great Commission Baptists, after the convention voted with a 53% majority to change the brand name so as not to turn off those alienated by the word “Southern”:
“In regions outside of the South, ‘Southern’ may conjure up a regional stereotype that becomes a hindrance to the Gospel,” Roger S. “Sing” Oldham, a spokesman for the denomination, told the Los Angeles Times. “Our brothers and sisters in Christ who are of other race and language groups can now identify themselves with something that does not hearken back to a Southern past.” …









